Before You Buy That E-Bike... Read This

Bike Caution, School Shopping, and Foodie Friday

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Featured Story

Fast Bikes, Real Consequences

Southshore has been a golf cart-heavy community for a long time. Especially in Sun City, where retirees use them as their preferred way of getting around. But now it’s officially e-bike season, and just like golf carts, finding their place in the flow of traffic is starting to get a little dicey.

You’ve seen them. Teens flying down sidewalks in Riverview, cutting across 301 in Ruskin, zipping through Apollo Beach like they’ve got somewhere urgent to be. At first glance, it looks like harmless fun. Just kids being kids. But some of these bikes could beat Usain Bolt in a race. And they’re doing it in traffic, without helmets, no roll cage, no airbags, no second chances.

Doctors down the road at HCA Brandon say they’re now treating multiple e-bike injuries every week. Brain bleeds. Broken necks. Chest trauma. Most of the time, it’s teens. And most of the time, they weren’t wearing helmets.

A 14-year-old from Polk County died this month after being hit while riding his e-bike. He wasn’t being reckless. He just wasn’t protected.

As a community, we’ve got to take this seriously. Our roads aren’t playgrounds. Between Amazon vans, construction trucks, and drivers racing to beat the light at Big Bend, it doesn’t take much for something to go wrong.

So if your kid has an e-bike or is begging for one, talk to them. Make the helmet non-negotiable. Ride with them. Show them the bike lanes. Help them understand the risk. And remind them: a quick ride can change everything.

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Things to do

What’s Washing Up on The Shore This Week

Teen Social & Sneaker Ball

Date: Friday, July 25, 2025

Time: 6 PM

A safe, uplifting space where teens ages 14-16 can connect, learn, and grow.

The Southern Creek Band

Date: Friday, July 25, 2025

Time: 7 PM

Live Music

80’s Dance Party

Date: Saturday, July 26, 2025

Time: 7 PM

Make your reservation today.

Family of God Vendors Market

Date: Saturday, July 26, 2025

Time: 9 AM

Family-friendly event!

Market at Ruskin Fresh Market

Date: Saturday, July 26, 2025

Time: 10 AM

Shop over 25 local small businesses.

Kids vs. Parents Trivia

Date: Sunday, July 27, 2025

Time: 5 PM

You are not going to wanna miss this, Kids vs Parents ultimate trivia - FREE to play

🛍️ Heads up, Southshore! It’s That Time Again

🛍️ Southshore, take note: Florida’s Back-to-School Sales Tax Holiday now lasts a full month and it starts this next Friday!

From Aug 1 through Aug 31, 2025, you’ll pay no sales tax on qualifying back-to-school and tech essentials:

  • Clothing, footwear, backpacks, and wallets priced at $100 or less

  • School supplies and learning aids priced at $50 or less per item

  • Personal computers and accessories priced at $1,500 or less

This tax holiday is now permanent in Florida, meaning no need to rush or schedule around a single weekend. But it still only applies during August, so your savings window is about to close!

Whether you're shopping for school or refreshing your wardrobe, or home office, now’s a smart time to save, especially at local stores throughout Riverview, Ruskin, Sun City, or Apollo Beach.

🗓️ Don’t let this pass you by!

AROUND TOWN

Southshore Spotlight

Is there a community champion in your life? Someone who’s always stepping up, giving back, and making Southshore a better place? We’d love to meet them.

Nominate your local hero by emailing us at [email protected]

Foodies Only

Take a trip to Valrico for some beef shwarma with Jerusalem Grill! Check out the review below.

We Know a Guy…or Girl

Need a painter? A plumber? Someone brave enough to tackle that lightbulb orbiting 30 feet above your living room? We’ve got you.
Check out our growing list of service pros—soon to be verified and proudly rocking the Southshore Circle Badge of Approval.

Featured Summer Camps & Training

News or Events you’d like to share? Email us at: [email protected] 

“It’s The Southshore Circle-because staying informed shouldn’t feel like a full-time job.”

Until next time,

Keep It Local.

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