How Southshore Are You?

An applause for the OG's, The Price to Party, and Grocery Gains

April 30, 2025

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You Might Be From Southshore If

We get it — “Southshore” sounds like a name the developers made up.
But for better or worse, it’s stuck.

As an original Floridian and Apollo Beach native, I’ve watched this town — and the state — morph into something almost unrecognizable from what it was 30 years ago. And while it’s tempting to fight against the tide of change, let’s be honest — it’s exhausting. And probably futile.

So instead, let’s honor what used to be.
Say yes to five of these, and congratulations — you’re an OG.

  • You still don’t really know what Southshore is

  • Your last name is Miller, Dickman, Buzbee, Corr, or Mobley

  • You graduated from East Bay when it was the only high school for 20 miles

  • You remember the haunted graveyard in Wimauma

  • You’ve seen the Apollo Beach Preserve get at least five makeovers

  • You remember the Holiday Inn on Surfside (bonus points if you actually stayed there)

  • You drove 301 when it was just two lanes and totally empty

  • You’ve been to the Apollo Beach Dairy Queen

  • You watched a movie at the Ruskin Drive-In — and you were one of just three cars

What do you remember about the good old days before we were renamed? Let us know in the comments.

Featured Story

You Don’t Have to Fight for Your Right to Party, But You Do Have to Pay

We’ve talked about tipping — and how wild it’s gotten that just showing up warrants an extra payment.
We’ve griped about “service fees” sneaking onto your bill like a raccoon through a dog door.
We’ve even accepted that quality and customer service have taken a sabbatical.

But what I saw last week? That took the cake. Literally.

Things to do

What’s Washing Up on The Shore This Week

Butterfly Paint Party

Date: Wednesday, April 30, 2025

Time: 7 PM

Paint Party

80’s Bingo Party

Date: Thursday, May 1, 2025

Time: 5:30 PM

Come DRESSED to IMPRESS in your best 80’s outfit!

Wellness Wednesdays on the Water

Date: Thursday, May 1, 2025

Time: 5:30 PM

Learn how to naturally elevate your health and vitality!

Open House

Date: Friday, May 2, 2025

Time: 11 AM

Reset your energy, connect in community, and treat yourself to the wellness you deserve.

The Southern Creek Band

Date: Friday, May 2, 2025

Time: 7 PM

Live Music

Cinco de Mayo Celebrations

Date: Friday, May 2, 2025

Time: 10 PM

Cinco de Mayo Party! Live Music!

Do You Even Lift Bro?

Summer is around the corner and it’s probably a good time to start hitting the gym. You know what they say — no pain, no gain.

Unfortunately, it’s not muscles that are claiming the biggest gains around here. It’s the price of groceries.

AROUND TOWN

Southshore Spotlight

Jacob Mobley

The Mobley name is as common in Ruskin as mosquitoes — but Jacob Mobley is anything but ordinary.

Heading into his senior year at Lennard High, Jacob is ready to lead the Longhorns with a 4.5 GPA and over 3,000 career passing yards. A former basketball player turned quarterback, his arm has helped push Lennard football back over the .500 mark for the first time since 2020.

Off the field, he volunteers with youth sports and leads by example. With hopes of playing Division I football, Jacob is a standout student, athlete, and role model.

A talented young man from a great local family — keep going, Jacob!

Foodies Only

Tucked in the old MiraBay Winn-Dixie plaza (soon-to-be Aldi), Latitudes is a local favorite.

Good food, laid-back vibe, and always a steady buzz — it’s the kind of spot that feels like home.

We Know a Guy…or Girl

Need a painter? A plumber? Someone brave enough to tackle that lightbulb orbiting 30 feet above your living room? We’ve got you.
Check out our growing list of service pros—soon to be verified and proudly rocking the Southshore Circle Badge of Approval.

Local Sports

The school year’s ending. The energy? Definitely not.
Summer programs are almost here — get ready to channel that momentum.

News or Events you’d like to share? Email us at: [email protected] 

“It’s The Southshore Circle — because someone has to keep track of what’s going in on 301.”

Until next time,

Keeping it Local.

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